During a Friday night comedy hypnosis show performance, Keith demonstrates the power of the mind and how hypnosis can unlock that power. He then makes a brief statement of how and why hypnosis works so well to adjust a person's unconscious habits so that they begin to think like a more slender person thinks and therefore behaves like a slender person behaves. He mentions the 3 hour class taking place the next morning.
You can expect a rush of people after the show who want to buy tickets to the next morning's weight loss class.